Lift, by hand, a slurry tanker of almost 12 tons, this was the challenge JOSKIN asked its worldwide dealer network to take up on Thursday 8th November during the international meeting that was organized on the occasion of the Group’s 50th anniversary.
In the beggining of November, the well-known Belgian manufacturer of agricultural trailers, JOSKIN, was celebrating its first 50 years of existence. On this occasion, the Group gathered in its head office in Soumagne its entire international dealer network. In total, there were no less than 470 people present, among whom 95 agricultural journalists and staff members of 160 dealerships from more than 27 different countries. During this 2-day event (7th and 8th November), the brand was offering to its guests a factory tour, an official speech from the management, a press conference, but also a gala evening as well as various workshops presenting the brand-new technical IT-platform we developed, its brand-new sales app or the affiliate JOSKIN marketing with its dealers. 3 other workshops were also scheduled and were devoted to the various product novelties in the range: the new Silo-SPACE 2, the novelties on the muck spreaders and the new, recently developed spreading implements.
Next to this attractive and apparently well appreciated programme, the company, true to its reputation, had planned something rather astonishing: a challenge. It was rather original, even crazy, since the aim was to lift a triple-axle Euroliner slurry tanker of almost 12 tons with muscle power only! It was however not without reason. An entire symbolism was hidden behind this unexpected idea. Celebrating its first half century of existence, JOSKIN considers indeed that the success of its brand lies in the strength of its experience but also in the strength of its distribution network and of staff members who have been for all this time particularly attached to their company. The aim was to prove it in a symbolic way with a challenge that many thought was impossible.
